Sales

The success of our strategic research, development and design, branding and marketing initiatives all comes together when our highly trained sales professionals meets with a prospective buyer. Combined, the sales professionals at Laffey Fine Homes and the Laffey New Developments Division team create a network of industry experts and top-producing sales professionals that ensures the success. Our focus is on creating an environment for the buyer that offers a smooth home-buying experience driven by a high level of customer service and services which include: one-on-one sales advice, design consultation, offer negotiations, area tours and information. We round out these service and guarantee success by offering lender, lawyer, title and relocation services referral programs.

Our operational strength and initiatives continue throughout the sales process and is realized through a host of ongoing services to the developer including up-to-the-minute sales and pricing strategies, marketing campaign review and analysis, prospect management, weekly reporting systems and community and industry feedback.